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GLOSSARY OF TERMS:
ASCII
File = (American Standard Code for Information Interchange) Basically,
this is a simple text document. It is based on standards set
up by the American Standards group, and is the basis for all
Unix text documents. When you are uploading your documents to
a Unix/Linux server, you MUST upload them in ASCII format. The
other option, BINARY format, is specifically for uploading IMAGE
files (gif, jpg/jpeg, png, etc.) If you do upload in BINARY when
you should be using ASCII - correct the problem by re-uploading
in the correct format (this will overwrite the file you uploaded
at first).
BROWSER = (Web Browser) - this is the program that
allows you to view webpages over the internet. It might be Internet
Explorer (IE) or Netscape Communicator (NS) or any of a dozen
others including Opera, Mosaic, or AOL's Web Browser.
DOWNLOAD = (by Browser OR FTP) - The act of copying files
from a location on the internet to the harddrive on your own
computer. This can be done through your browser or using an 'FTP'
program.
FFA
Links = This has become a fairly recent scourge of the internet...my
advice is to stay away from FFA Link listings. Usually it does
not increase your site traffic, but what it DOES do is put your
email address on a thousand and one SPAM lists. :(( The only
way to increase site traffic using FFA Links is to HOST a FFA
site, and sell the resulting email lists to SPAMMERS...how badly
do you want to make a buck?
FTP = (File Transfer Protocol) - this is method
by which files are uploaded to your webspace on the server. An
FTP program such as CuteFTP, or WSFTP will perform this function
for you, using your dialup connection (through your modem). You
will need to obtain your username and login for FTP from your
server administration - (usually it will be the same as your
dialup username and login, but not ALWAYS - best to check first).These programs have
a 'GUI' interface that allows you to use 'drag and drop' to copy
your files from your computer to your server space.
GUI = Graphical User Interface - what your browser
and operating system (Windows/MacOS) displays on your computer
screen - it shows images and text with icons representing different
types of documents and files. Most enable 'drag and drop' activity,
using your mouse buttons.
HTML = Hypertext Markup Language - the language
that webpages are written in, which is translated by your browser
to display the website is a 'GUI' format (showing text and images).
SEARCH
ENGINE = A program or script (usually hosted on it's own server)
which 'spiders' pages that are submitted to it for listing. By
'spidering' - literally its program 'crawls' through all the
connected pages of a website and notes keywords, phrases, links
(both internal and external) and creates a file in it's database
for that site...then when your site listed, and someone searches
for your 'keywords' or 'search phrases' the Search Engine pulls
the listing from it's database and displays a link to your site
(and any others that also contain your keywords). This is very different
from a DIRECTORY - although in practice they are used in very
much the same way. It is possible, as well, to have a small version
of a search engine installed on your own website, which will
search for keywords and phrases WITHIN your website. This can
help customers to find the item they are looking for to purchase,
or particular types of information contained in your site.
LINKS = (A "clickable" piece of html code that
opens a page or image file which is named in the link) - Links
can be INTERNAL (from one page within your website to another
page within the same site) or EXTERNAL (linking OUT from one
website to another website/domain). A link can be set to open
in a specific 'target' as well.
Examples:
<target="_blank"> opens the
link in a new browser window.
<targe="_top"> opens the link in the same browser
window.
<target="Frame2"> would be used
on a frames page to open the link in a specific "frame".
UPLOAD = (by FTP) The process of copying your
files to your server's disk space using your modem connection,
this is also sometimes called 'publishing'.
WEB DIRECTORY = A database which is managed and maintained
by human beings (a 'staff') and assisted by programs that collect
information as it is entered by registrants, and forwards it
to the 'staff' for inclusion (manual input) into the Directory
Database.
YAHOO is an example of a 'directory' as is the 'Open Directory
Project' - an 'all volunteer-manned' master directory that is
in a constant state of updating. (If you would like to volunteer
to help with the directory, go to their website and sign up...they
could use the help!)
A Directory has the option of either including or EXcluding any
website that is submitted to it, based on the particular criteria
they have established for their directory.
In recent months many
of the larger directories have begun to charge for commercial
site submissions - but still allow free submissions to their
personal site lists. These charges are currently running between
$99 and $199.00 per site submission. Bad news for small companies
just starting out with their businesses on line; gone are the
days of FREE submission to thousands of Search Engines and Directories
:(
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